Fast Fashion: A Curse or a Blessing?

How’re You Livin’,

Fashion is one way that we express ourselves. By dressing in a certain way, we can express our uniqueness and originality. In order to do so, we need to start building our wardrobes. We build our wardrobes around our passions and tastes. Some of us prefer athleisure while others prefer hypebeast styles. At the end of the day, we have to make clothing purchases in order to build. However, from where does our clothing come?

Clothing comes from many places whether it is domestic or foreign. However, do you really know the origin of your clothing? I think it is important to know where we buy our clothes and how they are made. Take H&M for example. Has the thought ever occurred to you as to why their prices are so low and reasonable? If not, I hope that I can enlighten you to some facts about clothing.

Breaking up with Fast Fashion – Haas Undergraduate Student Blog
Well-known fast fashion brands.

H&M, for example, is well-known as a fast fashion brand but what is fast fashion? According to the Oxford Languages, the definition of fast fashion is: inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. On top of this definition, I would like to include that fast fashion follows rapidly changing trends in fashion and style. However, what could be wrong with this business practice in the fashion industry?

There are many underlying issues within the fast fashion industry. First of all, fast fashion retailers clothes are not made to par. Many clothes that these retailers produce only last for one season and begins to breakdown. This causes consumers to purchase more clothes and consequently trash their old clothes. This system leads to huge waste and pollution.

Another issue with the fast fashion industry follows what I have previously said. These industries utilize cheaper materials and goods creating clothes that are poor/subpar in quality. In other words, companies are attempting to save money and reach a bottom line. In order to save money, these companies utilize cheaper materials and cut corners in environmental sustainability and health.

These problems within the fast fashion industry is alarming because it creates massive amounts of waste as well as negative environmental impact. What can you do to help to reduce your carbon footprint while still curating an incredible wardrobe?

1.) Donate your old clothes. donating clothes helps reduce clothing waste that goes into land fills. Plus, someone will certainly love your old clothes.

2.) Along with donating, going to a thrift shop will reduce your waste. Thrift stores offer a ton of vintage gems that will help add to your wardrobe.

3.) Shopping less is another way you can consciously form a wardrobe and reduce your waste. Purchase only what you really need. This way everything you purchase will be worth the dollar.

4.) Purchasing sustainable clothing is yet another way to reduce waste as well as ensure quality clothing. Sustainable clothing may cost more but this is due to the higher quality. However, sustainable clothing also lessens the environmental impact of clothing production which is another reason to purchase sustainably.

I am by no means telling you to stop shopping at fast fashion retailers. They do create quality goods if you know where to look. However, I am asking that you be aware of what, where and when you shop. If we all hold ourselves accountable for our clothing purchases, we can lessen our own environmental impact and carbon foot print.

Thank you all for reading, take care and keep living well.

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